Case Study: Referendum
The Mecklenburg Tax Alliance
CLT Public Relations served as a campaign advisory consultant to The Mecklenburg Tax Alliance. Providing messaging, strategy, and campaign consulting for the Nov. 5, 2019 Sales Tax Referendum.
“Backers of the tax increase spent $1 million trying to build support for the referendum while a loose coalition of liberal Democrats and conservative Republicans relied mostly on word-of-mouth and state-mandated ballot language offering voters a simple for-against choice on raising taxes without any explanation of how the money would be spent.”
- Charlotte Business Journal 11/6/2019
CLT Public Relations Provided:
Campaign Consulting
Messaging And Analysis
Strategy and Execution