Case Study: Campaign Strategy

CLT Public Relations was hired as the Strategy Consultant for the Gastonia Transportation Bond Campaign. The Referendum passed by 68%. Converting 45% of the unsure into Yes Votes.

Campaign Analysis

CLT Public Relations ran data analysis, conducted public polling and created audience profiles.

Campaign Messaging

CLT Public Relations advised on messaging for speaking engagements, direct mail campaigns, social media postings, grassroots efforts and media inquiries.

Campaign Strategy

CLT Public Relations executed a campaign strategy for capturing over 50% of the expected general election voters to complete the ballot and vote YES for Bonds. The strategy was based on converting undecided voters into yes votes based on geographic and demographic profile on voter propensity. The Bonds passed at 68%.

CLT Public Relations Provided

  • Campaign Strategy Consulting

  • Public polling

  • Target Messaging

  • Direct Mail

  • Grassroots Tactics

Contact us to lean how a Vote Yes Campaign can be executed within your organization.
Info@CLTPR.com